SaSo Announced as New Principal Sponsor of Pathway Academy
Jersey Cricket is delighted to announce SaSo Strategic Advisors as the new Principal Sponsor of the Jersey Cricket Pathway Academy, marking an exciting new chapter in the development of cricketing talent on the island.
SaSo Strategic Advisors, a leading integrated financial advisory and investment management firm with a growing presence, will provide vital funding and strategic support to enhance training programmes and opportunities for academy players. The partnership reflects a shared commitment to nurturing talent, promoting sporting excellence, and supporting community development through sport.
The Jersey Cricket Pathway Academy is widely recognised as a cornerstone of the island’s cricket pathway, nurturing the next generation of men’s and women’s representative players through structured coaching, player specific performance programmes and professional standards.
Jersey Cricket Head of Operations, Lee Meloy said:
"We are thrilled to welcome SaSo Strategic Advisors as Principal Sponsor of our Pathway Academy. The academy has returned for 2026 and the support of SaSo will allow us to do more than ever before. This is an exciting step forward for cricket in Jersey."
Meeku Patidar, Founder, CEO & CIO at SaSo Strategic Advisors, added:
“At SaSo, we believe that there is talent all around — opportunity is what unlocks it. The Jersey Cricket Pathway Academy will give young cricketers the platform, coaching, and global exposure to develop. Supporting this programme is an investment in our island’s future, both in sport and in the potential of its young people.”
As part of the Pathway Academy’s expanded programme, an academy group will travel to Chennai, India, for an intensive week of training and competitive fixtures with the Chennai Super Kings Academy.
The tour will provide players with exposure to elite coaching methods, high-performance training environments, and competitive match play in one of the world’s leading cricket regions. The experience is expected to play a key role in accelerating player development and strengthening Jersey Cricket’s international relationships.
About Jersey Cricket:
Jersey Cricket is the governing body for cricket in Jersey, responsible for developing and promoting the game across all levels, from grassroots participation to elite international competition.
About SaSo Strategic Advisors:
SaSo is an independent financial planning and investment management firm focused on giving clients across the Channel Islands confidence and peace of mind. We bring planning and discretionary investment together into one carefully managed, integrated approach, led by a single accountable team.
Media Contact:
Lee Meloy
Head of Cricket Operations
lee.meloy@jerseycricket.je
01534 449759